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Small Business Digest


  
    August-2017
 
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6 Ways An Online Facelift Can Lift Traffic and Sales

Small business leaders face the ongoing challenge of keeping the sales pipeline full.

With the increasing dependence on the Internet as a leads, sales source this becomes a vexing problem heightened by the need to update the company’s online presence.

Kathryn Achenbach of Table XI offers these six ways of generating more visitor engagement. 

  1. Longer, keyword-rich product descriptions increase visibility among search engines while capturing a brand’s irreverent style and voice.
  2. More customization options and a user-friendly, graphic interface will make it quick and easy for shoppers to navigate the site and find the products they want.
  3. Swap product images for ones that feature real people wearing or using the merchandise, evoking a sense of fun and community.
  4. Give every product a page of its own; new product pages help promote items not previously available online.
  5. A one-page checkout process streamlines purchasing, leading to greater sales conversions.
  6. Facebook and Twitter buttons increase social interaction and help draw attention to social media promotions.


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